Insights
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Technology is evolving faster than ever, but the big question is whether people actually want all this innovation. Kaboodle recently explored this by running a multi-stage study on how consumers respond to the next wave of smart home devices and connected tech. Participants came from all walks of life — families, students, retirees, and first-time homeowners — each bringing their own habits, frustrations, and hopes for what technology could do for them.
The research revealed a fascinating divide. While enthusiasm for convenience remains high, there’s growing fatigue around constant updates and digital complexity. People crave tools that simplify their lives, not add more layers to them. For many, trust has become the deciding factor. A surprising 78% said they hesitate to adopt new devices because of unclear privacy settings or fears around data misuse. Simplicity, transparency, and reliability consistently outperformed novelty.
Brands eager to innovate sometimes forget that progress only works when people feel in control. Participants told us that features like strong security, clear setup instructions, and meaningful utility matter far more than flashy marketing claims. One respondent summed it up perfectly: “I don’t need another gadget that talks to me. I need one that actually helps.”
For brands and developers, these insights show that technology succeeds when it earns its place in people’s lives. Kaboodle’s research demonstrates that listening to genuine user feedback is the real engine of innovation — not just the technology itself.
